** Please note this is a student project **
Sterotein Brand Style Guide
Brand Strategy
Sterotein is a healthy protein powder for babies and young kids. The protein aims to reduce the social issues of childhood obesity by transforming kids into shredded athletes. The protein contains healthy, natural ingredients and our number one factor anabolicsteroids. The personality of the product is inspired by pharmaceutical medications for children. The brands vision is to get children fit and healthy at the youngest age possible.
Brand Mark
The logo is of a little baby who is in peak physical condition, this represents the brand strategy by showcasing the results that your child can produce. The logo was created with a cartoon feel to emulate kids health medicines and drinks. The design is simple to attract our target audience of parents and their children. Sterotein is a combination of steroids and protein trying to convey a pharmaceutical name
